Wii Fit don’t fit inside broken homes
Ah, families — the crux of Nintendo’s longstanding, and expanded, marketability. Wii Fit should be a hit. But wait. Miyamoto didn’t design WiiFit for separated families. In the U.S., the divorce rate is 50%. Dilemma.
While Wii Fit has become somewhat of a family sensation in Japan, Miyamoto says he’s not sure how an American audience will receive the game. When we asked Miyamoto what he expected from American consumers, he noted that on average, American families are apart more often than those in Japan. A lot of families have parents who have separated or divorced, so it’s tougher to predict the role family will play in the American response to Wii Fit—and we couldn’t agree more.
Expect Wii Fit sales predictions to be a packed with a substantial amount of modesty, though i think plenty of fanmen wil buy the game when it gets here. No-one can really distinguish between families who buy it and the “open-minded” geeks who convince themselves that owning Wii Fit will make them a more holistic, well-rounded person.