No, Mario wouldn’t be as marketable in 2007
Bold words? Not really. As much as it pains me to steal a story idea from Infendo, the sheep there have flooded to the defense of their mascot, with almost 90% voting that he’d be just as marketable today without the nostalgia of Mario games past.
Knowing that the group at intendo is far more balanced in its views, I thought I’d throw the question to you guys. Would Mario be as marketable a character were he released in 2007 with Super Mario Galaxy being the first ever Mario game? Perhaps a trip to the escapist is in order for some background on the topic. The Escapist, by the way, is one of my favorite video game mags, and their unbiased look at videogames almost matches Intendo’s.
My vote would obviously be no, he wouldn’t be as marketable. He’s just too strange. He’s a fat italian plumber in overalls that jumps on turtles and goombas. While it’s the fantastic gameplay that keeps fans coming back for more Mario, at best if he were introduced today he’d achieve the status of a Pikmin, or maybe a Viewtiful Joe. Critically acclaimed games that had some sequels but little lasting power in today’s market.