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Economist jumps on bandwagon, gives Miyamoto award

October 22, 2007

I Love the economist, I really do. Given a choice between Time, Newsweek, and The EconomistI’d pick the Economist in a heartbeat for their objectivity and relative lack of bias. Since they’re based in the UK, I’m also assured I don’t get the imperialist US spin on world events like you know, you’re really in Iraq to spread peace, love, and democracy, and to stop the proliferation of nuk-yu-ler weppins.

Which is why I am ashamed to announce that The Economist has jumped onto the Nintendo bandwagon and given Shigeru Miyamoto the “The Innovation Award for Consumer Goods”. Coupled with Reggie’s King Marketer award and the ad age award given to Perrin Kaplan and crew, this marks a trifecta of sorts in Nintendo’s “perfect” year.

Look, I got nothing against Shiggy or Reggie or even Kaplan. Hell, the first two are characters in and of themselves in the game industry and the last one…well the last one I’m at least sure fulfills someone’s nighttime wanking session. It just feels like it’s the fashionable thing these days to give Nintendo awards, without even really taking the time to do the proper research. How do I know they haven’t done the right research? A statement from the Economist:

“He is the inventor of Nintendo and has been one of the key architects in the electronic gaming industry.”

Commence eye rolling now.

9 Comments leave one →
  1. October 22, 2007 9:47 pm

    I’m reaching, but maybe they meant “He’s the inventor at Nintendo”.

    Again, i may be reaching here.

  2. October 22, 2007 9:49 pm

    you like reaching, don’t you. you should apply for a job at the economist. seems its what they do these days.

  3. October 23, 2007 6:29 pm

    I love how everything is taped on for Nintendo.

  4. October 23, 2007 8:21 pm

    thats our new schtick. everything gets taped on. believe.

  5. Ruben permalink
    October 24, 2007 1:14 am

    I actually REALLY like the tape effect. Is it difficult to pull off? It looks very professional and is quite humorous.

  6. October 24, 2007 8:47 am

    actually, its pathetically easy and makes it much easier to paste things on. I’m quite pleased with the effect as well.

  7. October 24, 2007 12:41 pm

    That quote is embarrasing. And while I agree with Miyamoto’s award, the marketing award for Reggie is unbelievable… I haven’t seen anything extraordinary this year (or last) from Nintendo’s marketing, and actually have seen many missed opportunities. Nintendo is basically letting the press and the system do their marketing!

  8. October 24, 2007 5:35 pm

    yeah but since nintendo’s the new hot thing, any magazine with nintendo on it is sure to catch the alpha mom’s attention, so it works both ways.


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