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Game Boys don’t cry

July 22, 2007

Wearing the proper colors

Now they’ve really abandoned me. I’ll just quote the important details. [GameDaily]

While Shigeru Miyamoto recently confirmed to Kotaku that Nintendo’s internal development teams have shifted their focus away from the GBA so that they can concentrate on Wii and DS titles, Nintendo of America’s George Harrison, Senior Vice President of Marketing and Corporate Communications, has given GameDaily BIZ a pretty strong hint that Nintendo may be finished with the Game Boy product line.

The DS was once referred to as a “third pillar” by Nintendo, but the handheld has been so phenomenally successful for the company that there’s little pressure to sustain the Game Boy name in future handhelds.

“This year in our marketing you really won’t see much push against Game Boy itself, so it will kind of seek its own level. It’s hard to say in the future if we will ever bring back the Game Boy trademark,”

“It was a big risk for us to actually pass on it and call the new product the Nintendo DS, but it was part of Mr. Iwata’s philosophy that if we’re going to make a radical difference and try to reach a new audience, then we have to change the name… We had to make a break even though we had one of the greatest trademarks in the history of the industry.”

Sad, really sad. The company who most abuses notalgia value decides to kill off the product with the most profound financial impact of the last 15 years. Singlehandedly — pun unintentional — it kept Nintendo treading water while they got their shit straight through two consoles. It could be a ploy to capitalize on some “Game Boy is back!” frenzy at E3 2017, so don’t sleep on it. Whatever the case, the Game Boy Advance was the trustiest of handhelds and the Micro is still my favorite regardless of its untapped potential. From now on, it’ll look a little different and go by the name PSP. Hope you like brain games, nintenfolks.

Read on to see the notes for an unfinished post i drafted last year about the need for a next GB.

Game Buoyancy Advanced

[Orginal Game Buoyancy on Infendo.]
Overview: Why Nintendo still needs and could use the Game Boy. Reiterate some points from the first, make it clearer and more entertaining and in-depth. Beat the NSMB horse. Say how the Micro and SP are the kings of 2D gameplay and portability. Explain that the PSP would have a market if it focused on games from day one: this is the Game Boy’s place. DS can’t do everything like the GB. GBA is in over 50 million homes worldwide– why doesn’t it get more games?

Talk about a GB successor and what it needs to have/do. Tilt-motion (not waving) ability with wireless Wii and DS connectivity. For Wii games that are controlled sideways with only the d-pad/buttons like Downhilll Jam, so it has everything you need including the speaker and adds a screen. For DS, cross-platform DS/GB games like Pokemon Dungeon that have system-specific advantages for co-op or other multiplayer/data transfer are intriguing and possible. DS-like SD cards for bigger games with cheaper storage costs. Faster Wifi (g,b,n) than DS. A screen about the size of one DS screen (if it can’t be a tiny bit bigger), but shorter and wider for a widescreen aspect ratio and better portability. The 2 shoulders with 4 buttons (if that– all analog if possible) and Start/select. No analog sticks, but if they decide to, only 1, flat and on the right. Stereo sound if possible. Multi-purpose USB port or propietary for add-ons. Instant sleep/hold switch.

7 Comments leave one →
  1. July 23, 2007 11:34 am

    As a big fan of the micro, I have to say that any additions or enhancements you make to it will only take it one step closer to being a DS… and any of the enhancements mentioned would inevitably increase the micro’s size, which is its main attraction.

    Not giving the DS the GameBoy monicker was, as the former Beatle pointed out, a pure marketing decision: DS is truly the successor of the GameBoy dynasty. Nintendo just wanted to distance the product from the GameBoy name so adults and senior citizens wouldn’t just walk past it without a second look.

  2. turkish permalink
    July 24, 2007 12:59 am

    “The company who most abuses notalgia value decides to kill off the product”

    They didn’t kill off anything. The DS IS the new gameboy. They just had to rebrand it so non-gamers would take it seriously. All the devs who were active on the GBA will be moving to DS. There will be plenty of games, as there are already, plus all the new genres and styles that we missed out on before. They even mentioned their first instinct was to call it the Gameboy DS but they dropped the gameboy portion. The DS is the new gameboy.

  3. July 24, 2007 1:50 am

    It aint the same, man. It just aint the same

    What i was referring to with the killing off thing was more about the brand itself and me being bitter at them for not continuing down that traditional path. I’d rather not have to buy a PSP. I still see wonderful possibilities in the Micro.

  4. turkish permalink
    July 24, 2007 8:07 am

    Well, traditional is in the eye of the beholder. I had a game and watch LONG before I had a gameboy. It had 2 screens and flipped open. I thought it was the coolest thing I ever had. The DS returned to that design that I considered more traditional. I’m so glad. The DS is a great handheld, brings me back to the good ol’ days.

  5. July 24, 2007 11:29 am

    I’m still struggling with which is the better handheld, the DS or the micro… I like the micro just the way it is. But there is not denying that DS opens so many new gaming possibilities… I’m keeping both!


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