Sony pride runs deep, but warranted?
I’m fencing it on this one, but Sony’s US Prez Jack Tretton had this to say to PSM in regards to game exclusivity:
“Yeah, ‘fewer exclusives’ is a term, and I don’t know what makes an exclusive,” says Tretton. “We have a very different approach to exclusives than some of our competitors. We don’t buy exclusivity. We don’t fund development. We don’t, for the lack of a better term, bribe somebody to only do a game on our platform.”
Joystiq takes the sardonic angle, but i dunno. On the one side, it is kinda dumb to expect devs to put games on your system off of promises and brand strength. On the other, i see the shamelessness in Microsoft buying favoritism. Earning exclusives seems more dignified.
“We earn it by saying ‘you can build a better game on our platform. If you focus your development on our platform, you will ultimately be more successful. We can try to partner up with you from a technological standpoint. We can try to partner up with you from a marketing standpoint. But just economically and technologically, this is the system that makes the most sense for you.'”
I sense a little of that Sony egoism popping up at an ill-chosen time. At least it seems that way, but they have reason to be like this. It’s always been the case with Sony. Let’s just see if it pays off.
In the end, Tretton believes that a healthy ratio between first and third-party titles is the way to succeed, rather than relying too much on internal (Nintendo) or external (Microsoft) resources. In that, i concur without question.