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Sony pride runs deep, but warranted?

July 4, 2007

I’m fencing it on this one, but Sony’s US Prez Jack Tretton had this to say to PSM in regards to game exclusivity:

“Yeah, ‘fewer exclusives’ is a term, and I don’t know what makes an exclusive,” says Tretton. “We have a very different approach to exclusives than some of our competitors. We don’t buy exclusivity. We don’t fund development. We don’t, for the lack of a better term, bribe somebody to only do a game on our platform.”

Joystiq takes the sardonic angle, but i dunno. On the one side, it is kinda dumb to expect devs to put games on your system off of promises and brand strength. On the other, i see the shamelessness in Microsoft buying favoritism. Earning exclusives seems more dignified.

“We earn it by saying ‘you can build a better game on our platform. If you focus your development on our platform, you will ultimately be more successful. We can try to partner up with you from a technological standpoint. We can try to partner up with you from a marketing standpoint. But just economically and technologically, this is the system that makes the most sense for you.'”

I sense a little of that Sony egoism popping up at an ill-chosen time. At least it seems that way, but they have reason to be like this. It’s always been the case with Sony. Let’s just see if it pays off.

In the end, Tretton believes that a healthy ratio between first and third-party titles is the way to succeed, rather than relying too much on internal (Nintendo) or external (Microsoft) resources. In that, i concur without question.

3 Comments leave one →
  1. July 5, 2007 12:31 pm

    I can see Tretton’s comment as a win when applied to the PS2, but kind of a sad irony when applied to the PS3. It is much easier to develop now for the PS2, and you see some 3rd party developers still going in that direction (like Atlus) and develop exclusives for it. But what happens to the PS3, then?

  2. July 8, 2007 8:03 am

    I think Microsoft has a healthy amount of internal options no? I mean, they did buy Rare, and didn’t they also buy Peter Molyneux’s company? Granted, those studios haven’t come up with winners for the xbox 360, but the point is that they’re trying to get to that healthy ratio, at least more than Nintendo is at this point.

  3. July 8, 2007 2:28 pm

    If there is no exclusivity than the consoles superiority is what MUST sell the system.

    PS3 is a better system by specks and UI, but 360 churns more games than any next-gen at this point.

    Too bad the 360 has no soul.

    If we are going to talk about Wii, hype and the free killer app sell it, and you stick around in hopes that Metoid, MG and SMB will be good enough to justify the investment.

    God I hope so.

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