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Sticks, stones no match for MS execs

December 21, 2006
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There are 3 steps to trashing the competition in the gaming realm, according to Microsoft’s head of Game Development Chris Satchell.

Step 1: Trash the talk of the town.

“I think the Wii is of interest, I’m not sure what its long term potential is. It’s super-strong for Nintendo’s first-party IP, but beyond that… I get that it is getting more developer support and that’s good, but I just don’t know if it’s going to be that compelling… It’s going to start very fast, it’s a cool thing that’s different, but I’m not sure how big it’s going to be in the long term…”

Step 2: Drag the biggest of the big boys through the mud.

“I don’t think Sony has the right focus. I’m not even sure, looking at how they execute, that they even think that it’s important… Like providing people with tools so that they can be creative; they certainly don’t seem to do it in their professional space, so I don’t really believe they’re going to do it in other spaces.”

Step 3: Beat your own dick.

“So I think that’s where we do something different — we desperately care about the game development platform. How you enable the developers, how you give them a great software platform to build on. I don’t think our competitors care in the same way; they have different interests…”

Lessons learned.

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11 Comments leave one →
  1. December 21, 2006 1:07 am

    When someone uses the phrases “I think” and “I believe” several times in a statement, I really don’t think of that person a trash-talker. This man’s thoughts about his competitors are pretty withstanding and include reasonable doubts.

    And why do people care if one beats his/her own dick? That’s why it’s there.

  2. frisby permalink
    December 21, 2006 1:46 am

    “And why do people care if one beats his/her own dick? That’s why it’s there.”

    Hahahahhaaha ahhhhh.

  3. December 21, 2006 1:56 am

    No, you’re right. I was just bein silly. I think he has very valid points, but being an MS exec immediately takes him out of the running for analyst of the year.

    Plus, those people usually use that wording to make backhanded remarks, which are more pejorative than positive.

  4. December 21, 2006 1:24 pm

    Rollin, you forgot to mention who made the comments (Chris Satchell, MS’s Game Development Team, I think)!

    In any case, he does present some valid points, although execs should not release negative comments about their competitors. It makes them look desperate.

    On an aside, I feel sad that the Xbox 360 is not doing better… MicroSoft is really doing all the right things in their gaming strategy, in my opinion…

  5. frisby permalink
    December 21, 2006 2:35 pm

    Once MS can get Sony’s exclusive titles, and thats only a matter of time, you will get more and more Wii60 folks out there.

  6. frisby permalink
    December 21, 2006 2:38 pm

    and by exclusives, i mean the games that will come out next year and will push up the PS3 demand to match the supply they SHOULD have by next year. If no one has a PS3, no one will want to make anything exclusive for lass than a million gamers.

  7. December 21, 2006 3:07 pm

    True, and that’s why I don’t believe Sony will ever be able to pull through. They need nothing less than to bury the competition next year in order to just make up for the losses of this past year!

  8. December 21, 2006 8:20 pm

    You know what else tickles me pink? Phil Harrison saying that “nobody will ever use 100 percent of its capability”. Isn’t that great? I sure would love to buy a console that’ll never be able to show its full potential. good deal!

  9. December 21, 2006 8:53 pm

    What, like the Cube? (Zing!)

    That Phil Harrison should be in a sitcom with all the other Sony guys. It would be a riot.

  10. frisby permalink
    December 21, 2006 9:10 pm

    Reality tv. Call it “Negative 1.8 billion”
    Has a ring to it.

    [Edit: Oooh, zinger. –Rollin]

  11. December 22, 2006 3:16 am

    “Rollin, you forgot to mention who made the comments (Chris Satchell, MS’s Game Development Team, I think)!”

    Well i did link to my source, but ok. Updated.

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