Wii Fit cube battles other Times Square billboards

This green Wii Fit adver-cube is quite noticeable. But just imagine how a casual walker-by would scan this scene. “Hey kids, let’s go see Narnia! Oh, neat, we can have McDonald’s afterwards. Then — ooh! A new Wii game with older people in the ad. That must be for me! But right now, who wants Chevyyyyy’s!“

Maybe the placement of the Wii Fit ad is intentional.